This system, approved by CBS Outdoor, offers superior adhesive properties, film conformability and aesthetics, as well as protection with an aggressive overlaminate. FLEXcon vinyl materials for vehicle wraps are made from calendered vinyl rather than cast vinyl, offering lower total applied cost for advertisers who change campaigns frequently.
The taxi tops, which are Clear Channel Taxi media-approved, used FLEXcon’s LITEcal®, a translucent backlit vinyl with removable adhesive.
More and more advertisers and brand owners are seeing the value in outdoor advertising—adapting to fast-paced consumer lifestyles and finding ways to stand out in an oversaturated market.
When incorporating outdoor advertising in an integrated marketing plan, advertisers and brand owners alike can enhance a campaign to reach consumers along every point of the purchasing experience.
FLEXcon materials help communicate marketing messages across diverse advertising applications. With both aesthetic and durable qualities, FLEXcon’s pressure sensitive films withstand harsh environmental conditions to maintain brand image with graphic vibrancy.