Challenge and Goals
ICL Imaging needed to print advertisements for major brands at Logan International Airport. The graphics being produced are used in terminals and walkways, to display brand promotional advertising and provide privacy for airport visitors. Their goal was to provide graphics that meet the strict requirements enforced by the transit authority. A lack of performance could cause a ripple effect of challenges that could negatively impact the brand promotion.
ICL Imaging turned to FLEXcon to help their customers meet their branding needs. By utilizing FLEXcon® SEETHRU-SIGN® perforated window film, they were able to provide materials for their customers’ advertisements that offer visibility from the inside looking out with only limited visibility from the outside looking in, which was a requirement of the airport.
The quick installation and easy removal minimized disruptions for travelers and the brand’s messages were visible to airport visitors upon arrival. The graphics did not leave behind any adhesive residue which is critical as brands regularly change out graphics with new messaging.