Process Label worked with FLEXcon on a custom solution, which included FLEXcon’s PLUSHprint™ and optiFLEX® products. The PLUSHprint™ film has a suede-like texture, which is similar to the inside of a ring box, to match the gift card carrier. PLUSHprint,™ a highly printable self-adhesive vinyl film, was tinted the custom red.
The tinted PLUSHprint™ was UV printed to depict a cell phone keypad. The cell phone screen area was die-cut out of the film, and then the material was laminated to FLEXcon’s clear optiFLEX® film which had the “Ring-a-ling” message printed on it. The message appeared in the die-cut window or screen. The cell phone shape was then die-cut, and stripped of its matrix so all that was left were the individual cell phone decals on a release liner. The entire piece was rewound onto rolls to be shipped to the gift card manufacturer, who then automatically applied the cell phone decals onto the gift cards.
The unique textured surface and 3D effect of the gift card and carrier appealed to the senses of the consumer, and was a success, raising the popularity and success of the holiday gift cards.
In fact, the 2008 Holiday Consumer Intentions and Actions Survey conducted by the National Retail Federation indicates that gift cards are the most requested gift during the holiday season, with 54.9% of consumers indicating they would like to receive a gift card as a holiday gift. Gift cards, according to the survey, were the most requested gift this year, followed by books, CDs, DVDs, videos or video games (50%) and clothing or accessories (49.8%).