SMI Coated Products and FLEXcon Company Announce Partnership as Solutions Providers in India 


SMI to Carry Durable Labeling Products from FLEXcon

SMI Coated Products Private Limited, a company providing label stock solutions, and FLEXcon Company, Inc., an innovator in adhesive coating and laminating, today announced their partnership to provide durable label stocks across India.

Among the largest label stock companies in India, SMI enjoys strong brand presence among printer/converters. Until now, SMI has offered a wide range of paper and filmic label stock solutions using acrylic and rubber-based hot melt adhesives. By partnering with FLEXcon, SMI will offer polyester and vinyl label stocks with high-performance adhesives ideal for harsh environment labeling. The company will initially offer eight of FLEXcon’s UL-recognized base films along with one robust overlaminate. The products will complement SMI’s existing offering to provide a full range of solutions across the automotive, outdoor power equipment, power tool, appliance, and electronics markets.

The two companies share multiple similarities. Both are family-owned, with multiple generations actively involved in their operations. They also share a history of providing customer-focused service and product-focused solutions, with customer requirements being the driving force behind product development and commercialization. Both companies are certified under ISO: 9001; both maintain high integrity, strongly support local community, while striving for environmental sustainability.

“FLEXcon has the capabilities to produce label materials that will enable SMI to effectively penetrate the durables market in their region,” says John Forster, VP International Sales & Corporate Development, FLEXcon. “This synergistic relationship will allow SMI and FLEXcon to jointly provide exceptional products into the Indian market without the challenges of time differential or cultural barrier.”

The offering will include selections from established product lines such as THERMLfilm® NEXgen™ and COMPUcal® EXCEL™ as well as FLEXcon’s recently launched FLEXcon® NEXgen™ line. All are UL-recognized and easily adoptable into a printer/converter’s UL file, enabling them to support equipment OEMs that sell into regions of the world that require it. Most products also comply with both REACH and RoHS. The products utilize some of FLEXcon’s highest-performing adhesives along with topcoats that optimize printability with conventional, digital and hybrid printing platforms. Products will be stocked in either 27” or 30” masters with custom finishing available from SMI.

“The addition of durable labeling products from FLEXcon to our offering is in line with SMI’s resolve to provide Consistently Relevant Solutions to our customers in an ever-broadening durable labels market,” says Ajay Mehta, Founder & Managing Director, SMI. “As solutions partners working collaboratively, our two companies can ensure that printer/converters in our region have convenient access to the highest-performing materials on the market today.”

About SMI
SMI is the largest Indian label stock solutions provider using water-based adhesives since inception as well as with hot melt adhesives since 1999. A family-owned company, SMI has been on the forefront of innovative product label stock solutions, providing quality Label Stock Solutions as well as spreading education and knowledge about the products and its applications. SMI’s product range and commitment to quality as well as innovative and relevant solutions consistently, is well appreciated by printers and end customers of labels. SMI is based out of Ambernath, 60 Km from Mumbai and has a facility in UAE as well. For more information, visit, or call us on +91 022-420 48000.