To produce these eye-catching point of sale floor graphics that distinguish Tecate among the chaos in the alcoholic beverage category, Performance Companies chose to print Tecate’s advertisement on FLEXcon’s metallic film, to accent the metallic features of the Tecate logo, creating brand consistency. The floor graphics also needed to be easily removable so Tecate could update their promotions and holiday campaigns—such as during Christmas and Cinco de Mayo. To meet these needs, Performance Companies turned to a custom metalized silver laminate with a clear overlaminate. With this film and overlaminate combination from FLEXcon, the floor graphics meet industry standards for non-slip performance and support and protect the vivid printed graphics.
FLEXcon created a custom solution which allows Tecate to highlight their products on store floors while also maintaining durability under heavy foot traffic. The Tecate floor graphics are used in 1,500 stores across the country to drive sales and solidify Tecate’s message as a leading Mexican beer that offers a refreshing taste. Tecate is now able to deliver a clear message that aligns with brand messaging in targeted markets across the country.