Branding one of the year’s biggest basketball tournaments is a tall order. Nobody knows this better than the team at The Mitographers. The Sioux Falls, South Dakota-based screen/digital-process printing company built on their success with the Summit League, which hosted the Division 1 NCAA college tournament in Sioux Falls in 2009 and 2010. In addition to creating 28-foot banners, floor graphics, pillar wraps, and wall graphics, Mitographers worked closely with FLEXcon to create a comprehensive program that would help the Summit League achieve maximum visibility, as well as profitability.
The team put together a package through the Sports Authority that allowed local businesses to graphically align themselves with the event, utilizing a wide range of FLEXcon’s self-adhesive films.
Read the whole story about this unique collaboration