Scotts/Carhartt/FLEXmark^® floor art™

A 31% jump in sales might sound like an unlikely occurrence given the tough economy, but that’s just what outdoor clothier Carhartt realized following a vivid, at-retail campaign using FLEXmark^® floor art™ to create a branded zone at Klem’s department store in Spencer, MA.

The success of that holiday shopping season campaign led officials from The Scotts Miracle-Gro Co. to approach Klem’s to create a similar transformation of the eclectic department store’s floor to promote its garden and lawn care products. Once again, FLEXcon played an important role with its polymeric materials technology and facilitated the launch of the campaign. Graphics depicting Carhartt’s rugged jeans, shirts and coats, and images of thick, green grass, colorful flowers and the Scotts brand logo were printed on FLEXcon’s FLEXmark^® floor art™, a new self-adhesive product system specifically designed for full coverage graphic advertising on floors.

For Klem’s and its vendors, this form of alternative advertising inspired consumers to consider how great they would look in that Carhartt coat or shirt, and triggered those green thumbs to fertilize the lawn and cultivate those flowerbeds.

FLEXmark^® floor art™ is truly an economic stimulus package, a turnkey system that can transform floors in an at-retail environment into canvasses that build your brand and boost your sales.

FLEXmark^® floor art™ differs from traditional small format graphics in several ways.  It is designed for complete floor coverage.  The thin gauged clear film that is subsurface reverse-printed enhances the brilliance of graphics and provides more depth and dimension, almost photographic quality.  An overlaminate is not required for FLEXmark^® floor art™, as graphics are printed on the underside of the vinyl film. The printed vinyl film is then laminated to FLEXmark^® floor art™ double-faced white polyester , and applied to the floor surface. FLEXcon recommends the use of an ASTM D 2047 certified wax.  FLEXmark floor art allows for normal floor care and is durable enough to withstand waxing and burnishing.

The FLEXmark^® floor art™ System from FLEXcon consists of:

• FLEXmark^® floor art™ 6605 is a high-gloss clear vinyl protected with a removable, clear polyester premask. The vinyl is subsurface, reverse-printed via a wide range of ink systems including UV, solvent screen and UV inkjet;
• FLEXmark^® floor art™ 6600 is double-faced, white polyester with a permanent/removable adhesive system. The printed FLEXmark^® floor art™ 6605 is laminated to the permanent adhesive side of the double-faced white polyester. The removable adhesive is on the layflat paper release liner side and is applied to the floor surface.