The chance to swap out higher costs, damage and UV degradation for aesthetics, performance and easier handling is a no-brainer.
One outdoor equipment manufacturer, which prints its branding and warning labels in-house, did just that by teaming with FLEXcon.
The collaboration yielded less-expensive materials, and paired with in-line, roll-to-roll flexographic printing (less expensive than screen printing) and overlaminating, the new nameplate labels cost less to produce. Durable goods require durable brand identity labels that are attractive and remain readable and intact over the life of the product. The FLEXcon team worked closely with this OEM to thoroughly understand their end-use requirements and nameplate application processes. Then they relied on FLEXmark® Vinyl and DPM® CVE overlaminate to devise a solution offering reduced cost, improved performance, and enhanced aesthetics.