Americans spend twice as much time outside of their homes and workplaces today, and many brand owners are taking full advantage of getting right in their faces with out-of-home advertising.
The change in American lifestyle has resulted in a shift from traditional forms of advertising, such as television, radio, and print, toward product branding and alternative media to improve brand differentiation and visibility. This is leading the push towards alternative media and product branding solutions.
In fact, spending on out-of-home advertising has steadily increased as many brand owners have seen the eroding benefits of traditional advertising through print, television and radio. The new approach included advertising on bus shelters, phone kiosks, storefront windows, at-retail floors and shelves, as well as buses and Acela trains that blast up and down the Northeast Corridor.
Whatever the canvas may be- flooring, a shelf or the side of a bus - FLEXcon can help brand owners understand the value of alternative media and its ability to be easily customized to local markets through the use of digitally-printed, self-adhesive films and adhesives. Vibrant colors and sharp graphics are yielded through this medium, and working with a supplier, like FLEXcon, will ensure the materials will enhance and go the distance of an advertising campaign.