FLEXcon today announced its partnering with The Mitographers, Inc. and the Sioux Falls Sports Authority to develop signage and marketing collateral to promote the 2011 Summit League Basketball tournament which will be held March 5-8, at the Sioux Falls Arena in Sioux Falls, South Dakota. The winner of this nationally televised 2011 Summit League Basketball Tournament will receive the conference’s bid to the 2011 NCAA Basketball Tournament.
FLEXcon, providers of films and adhesives, is working closely with The Mitographers, providers of custom-made screen/digital process printed graphics, to help locally promote the upcoming tournament and build excitement for the event. Using FLEXcon’s SEETHRU-SIGN® perforated window film, the Summit League is branding the Sioux Falls skywalk, an all glass structure that spans across a three lane major metropolitan highway with images of the Summit League logo and local sponsors.
In the Sioux Falls Arena, FLEXcon is working closely with The Mitographers, Inc. to brand the lobby and create a complete experience for tournament attendees. Upon entering the arena, fans will be greeted with a large graphic of a basketball court with images of each participating team around the baseline. Also, the pillars and walls have been wrapped with images of the players using WALLdeco™ products. Graphics that appear on the floor utilize FLEXcon’s FLEXmark® floor art™.
“Each year we’ve been able to improve the program and increase event participation within the community,” said Summit League Marketing Director Vanessa Quimpo. “We’re excited to work with The Mitographers and FLEXcon again to promote this year’s tournament. The promotional materials can be found throughout Sioux Falls and we’ve laid down some eye-popping graphics throughout the arena that will create an exciting experience for players and ticket holders.”