FLEXcon will feature its innovative new system for floors as well as solutions for windows and walls at the Professional Decal Application Alliance’s (PDAA) Graphics Application Zone, which takes place Oct. 7-9 in the Ernest N. Morial Convention Center in New Orleans, La., as part of the 2009 Specialty Graphics Imaging Association (SGIA) Expo.
The Graphics Application Zone, a highlight of the 2009 SGIA tradeshow, is an extension of PDAA’s popular WrapQuest, an educational graphics installation event in which FLEXcon has participated in past years. Bringing together the industry’s leading installers, printers and manufacturers, the Graphics Application Zone will feature graphic application tools, techniques and materials, including various films, pressure-sensitive media options, ink systems and more. Installers can also watch in-person demonstrations of graphic applications by PDAA Master Certified installers and take part in hands-on installation sessions.
Jodi Sawyer, a product manager for FLEXcon’s Product Branding Business Team, says this year’s event is especially exciting with merger between PDAA and SGIA and the wide variety of applications that featured in the Graphics Application Zone.
“We see the value of bringing installers, printers and manufacturers together for hands-on training, education and discussion about the number of opportunities there are to grow their business ” she says, adding that FLEXcon will be sponsoring the PDAA reception on Wednesday, October 7, from 5 to 6 p.m. in room 270 on the second floor of the convention center. “It helps raise the level of understanding about what’s important and how we can help each other make applications even more successful.”
“Attendees will be drawn into the zone with FLEXmark® floor art™, an indoor floor advertising product designed to completely change an environment. Products like our FLEXmark® floor art™ can create a branded zone within a retail environment that engages shoppers and boosts sales,” Sawyer says.
Along with FLEXmark® floor art™ featured FLEXcon products include, WALLdeco® 6770, a new self-adhesive inkjet printable fabric for walls and WINDOWdeco® low tack clear and white vinyl for windows and FLEXcon’s carpet advertising system. For demonstration times, please see FLEXcon’s link on SGIA’s Virtual Trade Show.
During the three-day event, attendees will also learn about membership in the PDAA and the value of PDAA Certification. Additionally, attendees will see the value of alternative media and its ability to be easily customized to local markets through the use of digitally-printed, self-adhesive film. Vibrant colors and sharp graphics are yielded through this medium. With today’s printing technology combined with imaginative uses and short runs, FLEXcon’s self-adhesive films offer solutions to modern-day advertising challenges by reaching today’s “anywhere-and-everywhere consumers” with digitally-printed out-of-home and at-retail campaigns.
For more information on FLEXcon self-adhesive graphic solutions, call the Product Branding Business Team at (508) 885-8370